Google has leveled the playing field as well so that if businesses respond to reviews and make sure their hours are accurate and updated, they land in the top three results when people search things like ‘gym near me’ or ‘24-hour fitness,’ which allows them to be part of the consideration set. “Post-COVID, we’ve seen an explosion of ‘near me’ searches where people are trying to support the entrepreneurs in their local communities. “We’re heavily pushing hyper-local digital strategies,” said Asbury. This is why Workout Anytime is putting more work into their marketing strategies. However, before people can form connections and have fun at Workout Anytime, they must first become members. We want our members to feel like they’re a part of something bigger and a part of our community, so we want to make it more fun and more entertaining.” “We’re hosting fun events inside our gyms. “We’re doing much more when it comes to member engagement,” said Lori Asbury, the director of marketing. Workout Anytime isn’t just letting members know about franchise opportunities, they’re also making sure they’re engaged and forming connections. We want everyone who enters one of our locations to know that we’re an actively growing franchise.” “Additionally, we’re tapping into our members through an extensive advertising campaign within our four walls. ![]() “A lot of our owners started out as members, so we provide a financial incentive to our team for anyone who sends us a lead that turns into a franchisee,” explained Harof. ![]() “They are business owners who have proven our franchise model is successful and will talk to potential franchisees about the unwavering support Workout Anytime provides and the importance of sticking to the playbook.”Īdditionally, Harof said they have put an aggressive referral program in place for franchisees, team members and personal trainers because they have solid relationships with members. “One of our growth strategies is encouraging potential franchisee candidates to speak with current franchisees,” said Terri Harof, the director of franchise development for Workout Anytime. One fitness franchise that has been positioned for future growth is Workout Anytime. After 19 months of challenges, gym and health club operators are looking forward to new opportunities in 2022.
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